Gen Z and Subscription Services Survey. Primary Research, 2025

Something has to change.

For my senior thesis in LMU’s M-School, my team and I competed in the Effie Collegiate Brand Challenge, developing a full-funnel campaign for Amazon Prime.

To get Gen Z off their parents’ subscriptions and onto their own, we created Prime YOU — a campaign that repositions Prime as more than a membership. It’s a personalized, experience that makes Prime feel like it was made just for you.

Bella Eaton: Creative Direction, Design, Strategy, Copywriting

Nia Jones: Creative Direction, Design, Strategy, Video Editing

Iza Icaza: Project Management, Strategy, Copywriting

Jaden Schutt: Research, Copy Support